South African Business Culture

When doing business in South Africa you are expected to have a good knowledge of the local situation - politics, economics and so on - any subject that can help your business.

In South Africa it is common for people to refer to themselves as “blacks” or “whites” so you shouldn’t act surprised or consider it rude or racist.

You should take time and try to establish a good relationship with your South African partners.

Being aggressive when doing business in South Africa is not a good idea. Instead you should be patient and try to show understanding.

Business languages in South Africa

The South African government recognizes 11 official languages: Afrikaans, English, Ndebele, Pedi, Shangaan, Sotho, Tsona, Tswana, Venda, Xhosa and Zulu. You shouldn’t be worried about doing business in English since most people involved in international business speak the language, even though some may have a very strong accent.

Many white South Africans prefer using simple language to heavy business or diplomatic terminology. This should not be confused with lack of commitment or irresponsibility.

Some of the black South African cultures prefer the diplomatic approach. They wouldn’t disappoint their foreign business partner by openly disagreeing or by showing that they don’t know how to respond to a question.

Dress code for business

The dress code for business meetings in South Africa, as in most parts of the world, depends on the type of company you are working with.

Formal business dress code for men is suits, or alternatively - pants, tie and a suit jacket. You should keep your clothes conservative but stylish.

For women business suits, formal skirts or pants and shirts are acceptable. Formal dresses are also a choice. Avoid wearing too tight or too revealing clothes.
In many cases South Africans appreciate presentation more than substance. You should iron your clothes and polish your shoes to make a good impression.

Formal greetings and communication

Using humour is accepted when doing business in South Africa. It is mostly used as an ice breaker. You should be careful with the extent and frequency you use humour to avoid coming off as unprofessional.